SEO-Structured Content Marketing for SaaS Companies’ Web Traffic
In June 2023, RankUp, an SEO company based in London, took on a challenging project with a SaaS company experiencing a downturn in web traffic. Through bespoke SEO strategies, the goal was to revitalise their web presence and boost user engagement.
SEO-Focused Approach 🚀
- SEO Discovery Workshop: Understood the client’s brand, offerings, and target keywords.
- Content Audit: Identified gaps to improve existing content.
- Keyword Mastery: Conducted extensive research and competitor analysis to develop a robust keyword strategy.
- Content Optimization: Refreshed content to align with user intent and the buyer’s journey.
- Internal Linking Strategy: Improved SEO equity flow to enhance conversions.
- Trust Building: Ensured content demonstrated Expertise, Authoritativeness, and Trustworthiness (E-A-T).
Results That Speak Volumes 📈
- Impressions: Skyrocketed by 98%, enhancing site visibility.
- Clicks: Increased by 179%, driving more user interactions.
- Keyword Success: Achieved a significant uplift in rankings for high-volume keywords.
The targeted SEO strategies employed by RankUp not only stabilized but significantly boosted web traffic for the SaaS client. This case study demonstrates the power of tailored, SEO-structured content marketing in turning around digital engagement metrics effectively.