Is It Time for a New Local SEO Strategy?
If you’re facing any of the following local SEO challenges, it might be the right time to reevaluate and revamp your local SEO strategy:
- You’re bringing some local organic traffic to your website, but those visitors aren’t taking the next step of converting into leads, customers, or increased foot traffic. This might indicate a mismatch between visitors’ user intent and your site’s user experience or content.
- Your business isn’t showing up in local search results for important keywords that define your services or products. This can make it hard for your ideal local customers to find your offerings.
- You’re having trouble outranking local competitors in search results, even for extremely niche keywords.
Your business is experiencing steady declines in organic traffic and lead generation month after month.
Don’t worry! With the help of our local SEO services at Intero Digital, you can develop and execute a focused local SEO strategy that can boost your efforts and ensure you’re attracting high-quality local leads and customers. We can also help you break into new markets where you are looking to expand.
Local SEO vs. National SEO
Local versus national. Nearby versus nationwide. Whether your business’s goals are broad or narrow, a concerted SEO effort must be made to make sure you have awareness among potential customers when they’re searching for help or more information.
But how do you know which one you need? Local SEO services involve optimizing short- and long-tail keywords with geographical modifiers (e.g., steak restaurants in Indianapolis). With national SEO, the aim is to rank for broader, oft-searched keywords nationwide (e.g., digital marketing agency).
Is it one or the other? Not always. Optimizing a website for both makes sense on several levels, especially if your goals aren’t hyperlocal. Say, for example, your company is a coffee shop trying to expand into new markets and establish traction. A national approach that gets you into the broader coffee shop conversation needs to be a priority. But so should fine-tuning those keywords to mention the specific markets in which you’re already operating (and those you’re interested in operating in).
And the great thing about partnering with Intero Digital for your SEO services is that we’ve seen it all, we’ve done it all, and we’re well-prepared to balance any local and national ambitions. We keep our ears to the ground, so to speak, to regularly iterate your local and national SEO strategies.
Reaching the Right Consumers in Local Search Results
Securing the top spots in local search results can be a big challenge. Success goes beyond uncovering and using the right keywords; it requires a strategic and data-driven local SEO approach that’s tailored to your local target audience’s search habits and preferences.
Your local business has surely faced digital marketing ups and downs — we understand because we’ve been there, too. Let’s tackle the local SEO complexities together so we can make sure your brand not only shows up in search results, but also engages the right prospects.
THE SOLUTION
Tap Into Customized Local SEO Services
Documented local SEO strategy
Detailed analytics reporting
Expert strategy consultation
Paid media
Locally optimized on-site content
Digital PR and guest posts
Location-specific keyword research
Content audits built for local websites
Google Business optimization and monitoring