SEO Case Study: Achieving Local Dominance in Phoenix for Print Services!
Dominating Phoenix Local Results!
🔍 Challenges:
- Lack of Local Organic Visibility
- Despite decades of offline success, online visibility lagged behind competitors.
- Issues with Custom CMS
- The custom CMS posed challenges in customization and SEO implementation.
- Limited On-Site Content
- Content creation was constrained by corporate restrictions and resource limitations.
🛠️ Solution:
- Technical Collaboration
- Collaborated with corporate IT to address CMS limitations and enhance technical SEO.
- Expanded Keyword Targets
- Diversified keyword strategy to encompass a broader range of print services.
- Streamlined Content Process
- Provided optimized content briefs to the owner for enhanced website relevance.
📈 Results:
- Google My Business Interactions
- Significant increases in profile interactions, calls, directions requests, and website clicks.
- Keyword Rankings
- Key local keywords achieved top 5 rankings, driving targeted traffic.
- Organic Impressions Surge
- Year-over-year organic impressions soared by 43%.
🏢 About the Local Print Services Company:
- Established printing and marketing franchise serving the Phoenix area for over 50 years.
- Offers comprehensive printing solutions, including custom sign printing and versatile online portal access.
- Continuously adapts to evolving market needs, ensuring sustained relevance and success.
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